Customs can be one of the highest-margin offers on a couples account, but they’re also where couples undercharge the fastest.

Why? Because couples customs feel “easy” when it’s something you’d do anyway, and then you realize you just committed to planning, shooting, re-shooting, editing, uploading, and messaging back and forth with one subscriber who wants five changes.

This guide will help you price couples customs like a business, not like a favor, while staying respectful to your boundaries and your relationship.

What makes couples customs different (and why that should show up in the price)

A couple’s custom is rarely “just a custom.” It usually includes extra coordination and extra risk.

Here’s what changes compared to solo customs:

• Two schedules, two energy levels: If one of you is tired, sick, or busy, the whole delivery timeline slips.
• Higher production effort: More setup, more angles, more continuity.
• More boundary management: You’re protecting not only your individual limits, but the relationship’s limits.
• Higher privacy stakes: If either partner’s face, tattoos, voice, or recognizable environment is involved, you’re taking on more exposure.

If you price couples customs like a solo add-on, you’ll feel resentful fast.

If you’re still building your couples offer stack, start with the bigger picture first: Complete OnlyFans Couples Guide: How To Make Money as a Couple.

The “no-undercharge” rule: price for the total cost, not the minutes on camera

Most underpricing comes from counting only filming time.

A better way is to price couples customs based on total cost:

• Time (planning + shoot + edit + delivery + DMs)
• Complexity (length, props, scripting, multiple scenes)
• Urgency (rush delivery)
• Exclusivity (whether you can resell later)
• Privacy and emotional labor (what it costs you mentally, not just logistically)

A simple pricing floor you can calculate in 60 seconds

Before you even talk about “what the market pays,” set a minimum price that makes it worth doing.

Use this as a baseline:

Your floor price = (Total hours x your hourly target) adjusted for platform fees + a relationship/boundary buffer

Two important notes:

• OnlyFans takes a 20% platform fee (so you keep 80%). If you want a certain amount in your pocket, you need to price above that.
• Taxes vary by location and situation. Build your system so you’re not surprised later (this is educational, not tax advice).

If you want a clean system for tracking profit (which makes pricing easier), use: OnlyFans Taxes: Weekly Habit to Stay Organized.

Couples custom pricing framework (4 steps)

You’re going to set one base custom, then add upgrades. This keeps you consistent and stops “random pricing” when you’re tired.

Step 1: Define one base custom you can deliver confidently

Pick a format that is easy to repeat. For example:

• A short video with a clear start and finish
• One scenario, one outfit, one location
• No intense editing

This base offer is what you can fulfill without stress.

Step 2: Add pricing tiers for complexity (not just length)

Length matters, but complexity matters more.

Complexity examples:

• Low complexity: one simple setup, minimal requests
• Medium complexity: outfit changes, a specific “story,” more direction
• High complexity: multiple scenes, heavy scripting, lots of back-and-forth, special props

You don’t need to justify the price with a long explanation. Complexity is a real cost.

Step 3: Add a rush fee that protects your relationship

Rush delivery is where couples burn out.

If you offer rush at all:

• Only offer it on specific days
• Only offer it if both of you agree that week
• Price it high enough that it’s genuinely worth shifting plans

If you don’t want rush requests, it’s okay to say: “We don’t do rush, our delivery window is X days.”

Step 4: Decide your exclusivity rules (this is where most money is lost)

Couples often undercharge because they accidentally sell exclusivity for free.

You need a clear policy:

• Non-exclusive (recommended default): you can resell the custom later as PPV or add it to a bundle.
• Exclusive (premium): subscriber pays extra for you not to resell.

If a buyer wants exclusivity, treat it like buying out an asset.

To structure your PPV strategy around customs (so you’re not relying only on subscriptions), review: How Much to Charge for PPV on OnlyFans?.

A practical add-on menu for couples (copy/paste template)

This is the easiest way to avoid undercharging: you quote a base price, then you attach add-ons.

Use this structure, and fill in your own numbers.

Two reminders that protect you:

• Payment first, always. Do not start filming based on “I’ll tip after.”
• Boundaries are not negotiable. If something gives either of you a bad feeling, it’s a no.

For a broader monetization structure that makes customs feel “normal” (not awkward), see: How to Sell Content on OnlyFans: A Step-by-Step Guide.

How to quote a custom price in DMs without sounding harsh

You don’t need to over-explain. You need to sound confident and calm.

Script 1: Quote a base price + ask clarifying questions

“Cute idea. We can do that. Before I price it, tell me:

• video length you want
• any outfits or theme
• do you want it exclusive (not resold) or non-exclusive?

Once you confirm, I’ll send you the exact price and delivery window.”

Script 2: When the request is too vague (protects your time)

“I’m open to it, but I price customs based on details. If you tell me the vibe, length, and whether you want exclusivity, I’ll quote it accurately.”

Script 3: When he pushes for a discount

“I get you, but we don’t discount customs. They’re made-to-order and take real time for both of us. If you want something more budget-friendly, I can send a PPV option instead.”

(Then offer a PPV bundle or a shorter custom.)

If your chat is where most of your revenue happens, use a real structure for it. This guide helps: OnlyFans Sexting Guide: Better Sexting With Your Subscribers.

The couples checklist: before you accept any custom

Run this list together. It prevents fights later.

• Consent check: Are both of you genuinely comfortable with the exact request?
• Privacy check: Any faces, tattoos, voices, locations, or personal items visible?
• Compliance check: Platform policies can change, so verify anything borderline in official docs.
• Time check: When will you actually film and deliver, without stress?
• Resale check: Is it exclusive? If yes, is the price high enough to cover lost future value?
• Revision rule: How many changes will you allow (if any), and what counts as a paid revision?
• Payment rule: Confirm payment before filming.

If you’re worried about privacy in general, start here: How to Secretly Promote Your OnlyFans (Without Friends or Family Finding Out).

How to stop undercharging when you’re new (or when you’re scared to lose the sale)

If you’re early-stage, it’s normal to feel like you have to say yes to everything.

Instead, do this:

Keep your subscription price separate from your custom price

A cheap subscription is a marketing choice. A custom is labor.

Don’t let “my sub is only $X” trick you into “my custom should be cheap too.” They are different products.

Raise prices using the “new menu” approach, not random jumps

Once a month, update your menu:

• Base custom goes up slightly
• Add-on fees go up slightly
• Rush becomes more expensive or more limited

Your best buyers adjust. The ones who only want bargains were not building your income anyway.

Create a “PPV alternative” so you can say no gracefully

When a buyer can’t afford your custom:

• Offer a premium PPV set
• Offer a bundle
• Offer a shorter, simpler custom with fewer options

That way you protect your price without killing the vibe.

Common couples custom mistakes (that quietly kill profit)

These are the patterns we see most often:

• Pricing by what you feel like that day (instead of using a menu)
• Including exclusivity by accident (“don’t share this” becomes “I can never resell this”)
• Unlimited revisions (you just became a free production studio)
• Rush delivery with no rush fee (resentment and burnout)
• Letting the most demanding buyer set the rules (your account becomes stressful)

When a couples custom is not worth it (even if it pays)

Trust your instincts. Some money costs too much.

A custom is not worth it if:

• It creates tension between you and your partner
• It requires privacy risks you’ll regret
• It triggers shame, anxiety, or dread
• The buyer is disrespectful, pushy, or tries to negotiate your boundaries

Your nervous system is part of your business.

Want help setting prices and selling customs consistently?

If you’re making customs but you feel like you’re guessing, or you’re spending hours in DMs for inconsistent results, that’s usually a system problem.

Lookstars supports creators with pricing strategy, posting management, 24/7 fan chatting (DM sales and upsells), marketing, and content protection, so you can focus on content while the business runs in the background.

You can also read how outsourcing compares to doing everything alone here: Working With an Agency vs Running OnlyFans Alone.

When you’re ready, apply here: Lookstars Agency.