Most creators don’t struggle because their content is “not good enough.” They struggle because their pricing is mismatched to how OnlyFans actually makes money in 2026: subscriptions help you convert, but PPV and customs are where the profit usually scales.

This guide gives you a clean pricing framework you can apply today, without guessing, without undercharging, and without scaring away good fans.

Note: OnlyFans features and policies can change. Always verify in official documentation. Pricing advice below is educational, not a guarantee of income.

The 3 revenue lanes on OnlyFans (and what each one is best at)

Think of your income like a three-lane highway:

• Subscriptions: best for lowering friction and building a stable base.
• PPV (pay-per-view): best for monetizing spikes of desire, stories, and “can’t miss” moments.
• Customs: best for premium, high-touch revenue (and also where boundaries matter most).

When pricing feels confusing, it’s usually because you’re trying to make one lane do all the work.

A simple decision framework: pick your main lane

Choose the model that matches your bottleneck:

• Traffic is low (you need more paying subs): keep subscription price approachable, let PPV do heavy lifting.
• Traffic is solid but spending is low: strengthen PPV offers, segmentation, and chat selling.
• You have loyal spenders and time is limited: raise custom minimums and tighten your delivery system.

If you want the bigger picture of running this like a business, read How to Sell Content on OnlyFans: A Step-by-Step Guide.

OnlyFans pricing basics you should know before setting numbers

Price in “net,” not “gross”

OnlyFans takes a platform fee (commonly cited as 20% as of recent years, but verify in official docs). That means:

• A $10 sale is not $10 in your pocket.
• A $200 custom is not $200 in your pocket.

This matters because creators often underprice to feel “affordable,” then burn out trying to make volume compensate.

Price is a positioning signal, not just math

Your price tells fans:

• how premium the experience is
• what kind of subscriber you’re for (collector, boyfriend vibe, fetish niche, luxury, casual fun)
• what you will and won’t do

If you’re a no-face creator, a niche fetish creator, or someone with strict privacy boundaries, your pricing often needs to do extra work (filtering out time-wasters). This is one reason some creators thrive with a higher custom minimum even early.

Subscription pricing (2026): how to set it without killing growth

Subscriptions are your front door. If the door fee is too high, fewer people walk in, and you have fewer chances to sell PPV or build relationships.

The “front door” rule: keep the sub price aligned with your funnel

A practical approach many creators use is:

• Lower sub price when you rely on PPV and chat monetization.
• Higher sub price when your feed includes more explicit content and you want fewer, higher-quality subs.

Lookstars has a deeper breakdown of the PPV-heavy model in How Much to Charge for PPV on OnlyFans.

What to include in your bio to justify your subscription price

No matter what you charge, your bio should answer:

• What content do I get in the feed?
• How often do you post (realistically)?
• What’s the vibe (GFE, bratty, sensual, explicit, kinky, romantic, funny)?
• What’s paid (PPV/customs) vs included?

If you want templates, you can steal ideas from 21 Best OnlyFans Bio Ideas (That Actually Get Subs).

PPV pricing: your main lever for scaling (without adding new hours)

PPV is where creators accidentally leave the most money on the table, usually because:

• they only do mass PPV (and it feels spammy)
• they send PPV with no story, no lead-up, no personalization
• they price everything the same

Mass PPV vs conversational PPV (and when to use each)

• Mass PPV is for broad appeal: “new video drop,” “Friday night set,” “holiday special.”
• Conversational PPV is for high intent moments inside DMs: flirting, sexting, a fan asking “what are you wearing right now?”

Mass PPV makes you money in bursts. Conversational PPV makes you money consistently.

A 3-tier PPV ladder that feels natural (not desperate)

Use three price tiers so fans can self-select:

• Tier 1 (low): photo sets, quick teases, mini clips.
• Tier 2 (mid): longer videos, explicit scenes, storyline content.
• Tier 3 (high): niche, rare, fetish-specific, “limited drop,” or highly personalized.

The key is that each tier needs a different promise.

Here’s a practical reference table using ranges that are commonly discussed in creator strategy (and that we also outline in our PPV guide).

For a more detailed PPV strategy (what to put in feed vs PPV, timing, and offers), see How Much to Charge for PPV on OnlyFans.

A PPV message template that sells without feeling pushy

Use a structure: tease, choice, boundary, close.

Copy/paste:

“I just filmed something spicy and I’m obsessed 😈 Want the sweet tease version ($X) or the full uncut ($Y)? I can send it right now.”

If they hesitate:

“No pressure babe. Tell me what you’re in the mood for (slow, dirty, lingerie, shower, voice) and I’ll send the perfect one.”

This works because it:

• offers two options (fans choose, not argue)
• removes awkwardness (“no pressure”)
• turns hesitation into personalization (which increases buying)

Custom pricing: how to charge more while protecting your energy

Customs are not just content. They are:

• planning
• filming
• editing
• emotional labor (especially with GFE-style requests)
• risk (chargebacks, boundary pushing, scope creep)

If your customs feel exhausting, pricing is only half the fix. The other half is a system.

The custom pricing rule most creators learn late

Your custom price should reflect your time and your boundaries, not the fan’s budget.

A fan saying “I only have $40” is information. It is not a problem you need to solve.

A safe custom workflow (so you don’t get played)

Use this process:

• Set a minimum (so you’re not doing $20 customs that steal your whole day)
• Confirm what’s included (length, outfit, name use, script, angle)
• Collect payment before delivery (avoid “I’ll pay after I see it”)
• Set a delivery window you can actually meet

If you ever outsource DMs or management, this workflow is also what protects you from misunderstandings with a team.

Custom intake template (boundaries + clarity)

Copy/paste this as your custom order form in DMs:

“Yesss, I can do a custom. Answer these and I’ll quote you:

• Type: photo set or video?
• Length (if video): 2 min, 5 min, 10 min?
• Vibe: sweet, kinky, slutty, girlfriend, dominant?
• Outfit: lingerie, nude, cosplay, heels, stockings?
• Any must-include details: name, phrases, actions?
• Any hard limits I should know about?

Once you confirm, I’ll send the price and you’ll get it within (X) days 💕”

You’ll notice it includes “hard limits” in a neutral way. That keeps you in control without killing the mood.

Bundles, promos, and discounting (how to do it without devaluing yourself)

Discounts can work, but only when they are:

• time-limited
• tied to an event (birthday, holiday, “weekend drop”)
• paired with a PPV plan

If you discount subscriptions constantly, you train buyers to wait.

A safer alternative:

• keep subscription steady
• run a short promo
• welcome new subs with an immediate paid offer that fits your brand

If you want seasonal structure, you can use the calendar logic from Christmas on OnlyFans: What to Offer, How to Promote, and What Works and adapt it to birthdays, Valentine’s, summer, or back-to-school spikes.

The testing plan: how to find your best prices in 14 days

Pricing is not a personality test. It’s an experiment.

Step 1: Track your traffic sources (so you don’t blame pricing for a traffic problem)

If you’re not tracking where subs come from, you can’t tell whether a price drop helped, or if TikTok just pushed your clip.

Set up tracking links using OnlyFans Tracking Links Guide. In that guide, we also share a realistic conversion benchmark many creators aim around (often roughly 1% to 3%, depending on traffic quality and niche).

Step 2: Pick one variable to test

Good tests change one thing at a time:

• subscription price only
• PPV price for one product only
• custom minimum only

Step 3: Use a “holdout” message style

If you test a PPV price, keep:

• the teaser quality
• the copy structure
• the send time

consistent across the test.

Step 4: Decide using one metric per lane

Use one primary metric so you don’t overthink:

• Subs lane: new paid subs per 100 link clicks
• PPV lane: PPV revenue per active chatter day (or per 100 active subs)
• Custom lane: customs booked per week (and your stress level)

Yes, stress level counts. If your pricing makes you dread opening DMs, it’s not sustainable.

Common pricing mistakes (and the fix for each)

Mistake 1: Trying to make subscriptions do all the work

Fix: Treat subs as entry, not the whole business. Build PPV that feels like “episodes” fans want to collect.

Mistake 2: One flat PPV price for everything

Fix: Create a 3-tier ladder. Give buyers choices.

Mistake 3: Customs with no minimum, no scope, no delivery window

Fix: Use the intake template and set a real timeline.

Mistake 4: Discounting because you feel guilty charging

Fix: Replace guilt with clarity. Write what’s included. Make your prices match your energy.

Mistake 5: Ignoring tips as a strategy

Tips are easier when you stop asking and start framing. If you want a creator-friendly approach that doesn’t feel desperate, read How to Get Tips on OnlyFans (Without Sounding Desperate).

When pricing alone won’t fix it (and what to do)

If you’re:

• stuck at the same monthly income for 60 to 90 days
• posting consistently but not growing
• missing high-intent DM moments because you can’t reply fast enough

then pricing is probably not the root issue.

At that point, you need to diagnose whether your bottleneck is:

• traffic (not enough new eyes)
• conversion (profile, funnel, offer clarity)
• retention (fans churn because the feed feels empty)
• DM monetization (slow replies, weak scripts, no segmentation)

If you’re considering help, this breakdown of tradeoffs is worth reading: Working With an Agency vs Running OnlyFans Alone.

If you want help building a pricing system (not just “numbers”)

A strong pricing strategy is connected to marketing, DM selling, content planning, and safety (including content leak protection). That’s the difference between “I raised my prices and lost subs” and “I raised my prices and attracted better buyers.”

If you want professional support, you can learn about Lookstars at Lookstars Agency. We focus on creator growth, 24/7 fan chatting, strategic posting, privacy setup, and leak monitoring, so you can stay focused on content and boundaries while the business runs consistently.