If you’re trying to choose between OnlyFans bundles vs customs, the real question is not “which one is better,” it’s “which one fits my audience, my time, and my boundaries right now.”

Bundles can scale fast (same content, sold many times). Customs can pay more per buyer (personalized, premium), but they can also eat your time and energy if you do not control the process.

Below is a creator-friendly breakdown of what typically sells better, when, and how to set up both so you maximize revenue without burning out.

Quick definitions (so we’re comparing the right things)

Bundles usually mean pre-made content packaged and sold repeatedly, often as PPV (paid messages) or “vault drops.” Examples:

• “Starter pack” (best clips + a few photo sets)
• “Anal-only bundle” or “lingerie week bundle” (theme-based)
• “Girlfriend Experience weekend pack” (experience + content)
• Seasonal packs (Valentine’s, birthday, Halloween)

Customs are personalized content made for one subscriber, based on his request (within your boundaries). Examples:

• Custom video using his name
• Specific outfit or roleplay
• Specific script or scenario

Important: platform policies can change. Treat this as educational, and always double-check OnlyFans’ current rules and guidelines.

Which sells better (most of the time)? It depends on your bottleneck

Creators usually run into one of these bottlenecks:

• Traffic bottleneck: You need more buyers coming in.
• Conversion bottleneck: People subscribe, but they do not buy PPV.
• Retention bottleneck: People buy once, then disappear.
• Time bottleneck: You are drowning in DMs and requests.

Bundles and customs solve different bottlenecks.

Bundles usually sell better when you need scale

Bundles tend to win when:

• You have consistent inbound traffic (Reddit, X, TikTok funnel, shoutouts)
• Your DMs are active, but you cannot answer everyone deeply
• You want more predictable weekly revenue
• You want offers you can send repeatedly to new subs

Bundles are also easier to hand off to a team for selling in DMs (because the product is standardized). This is one reason agencies focus heavily on PPV systems and content packaging.

If your main issue is “I have subscribers but my PPV is inconsistent,” start with improving your sales flow. You can pair this article with Lookstars’ guide on selling content step-by-step: How to Sell Content on OnlyFans: A Step-by-Step Guide.

Customs usually sell better when you need high spend per buyer

Customs tend to win when:

• You have a smaller fanbase but strong 1:1 connection
• You attract “whales” (high spenders) who want personalization
• You are comfortable with negotiation, boundaries, and scripting
• Your content style is strongly personality-driven (GFE, girlfriend vibe, “you and me” intimacy)

Customs are powerful, but only if you treat them like a product line with rules, not like random favors.

Bundles vs customs comparison (profit, time, risk, and stress)

If you are also dealing with content theft, you will want leak monitoring and takedowns as you scale. Lookstars includes content leak protection and DMCA takedowns (described on the site), because higher volume selling usually increases how often stolen content appears.

A simple decision framework: pick the offer that matches your “right now”

Use these five questions.

1) Are you short on time or short on buyers?

• Short on time: prioritize bundles.
• Short on buyers: prioritize promotion first, then bundles.

If you need help building traffic safely (especially if you want privacy), start here: How to Secretly Promote Your OnlyFans (Without Friends or Family Finding Out).

2) Do your DMs show “personalization demand”?

Look for language like:

• “Can you say my name?”
• “Can you do exactly this for me?”
• “I want something nobody else has.”

If you see that often, customs will likely outperform for your top spenders.

If DMs are more like:

• “What can I buy?”
• “Do you have a video pack?”
• “Any bundles?”

Then bundles will sell faster with less effort.

3) Do you have clear boundaries (and can you enforce them)?

Customs require you to say “no” cleanly without losing the sale.

If that feels hard right now, use bundles first. You can still monetize personal attention through conversational PPV (which is less draining than fully custom work). Pricing strategy matters a lot here. If you want detailed ranges and positioning, use: How Much to Charge for PPV on OnlyFans? Strategic Guide into Content Pricing.

4) Are you trying to stabilize income or spike income?

• Stabilize: bundles (repeatable, schedule-friendly)
• Spike: customs (limited slots, premium pricing power)

A healthy business usually needs both: bundles for baseline consistency, customs for premium peaks.

5) Do you have a system to prevent “custom chaos”?

If not, customs can quietly destroy your week.

A system means:

• A menu
• An intake form
• Clear turnaround times
• Payment before filming
• A delivery process (and no endless revisions)

If you do not have that yet, start with bundles and build the custom system slowly.

The bundle playbook: how to create bundles that actually move

Bundles fail when they are vague (“big bundle”) or when subs do not understand what they’re buying.

Here’s a practical structure.

1) Build 3 bundle types (so you can sell to different buyer moods)

You do not need 20. Start with three:

• Starter bundle: a “best of” for new subs
• Theme bundle: a niche-specific set (lingerie, shower, cosplay, feet, domination, etc.)
• Intensity bundle: “soft to spicy” progression, if that matches your brand

Make sure each bundle has a clear promise. The buyer is purchasing an outcome (a fantasy), not your file count.

2) Create a simple product description (one paragraph)

Use:

• What it is
• Who it is for
• What makes it special

Example:

“Tonight I made a private pack for guys who love a slow tease that turns into something filthy. It’s my favorite vibe, and you’ll get the full set instantly once you unlock.”

3) Sell bundles like events (not like a dusty menu)

Instead of keeping bundles buried, run mini-launches:

• “Bundle drop tonight at 9pm”
• “48-hour vault unlock”
• “Only for new subs this weekend”

This works because it gives your subscribers a reason to buy now, not someday.

4) Use a two-step DM flow (tease first, then price)

A common mistake is sending price and link immediately.

Better structure:

• Message 1: short tease + question
• Message 2: the offer (bundle) + time limit

You can also use the DM sales psychology from Lookstars’ sexting and conversion guide: OnlyFans Sexting Guide: Better Sexting With Your Subscribers.

The custom playbook: how to sell customs without hating your life

Customs are not “extra money.” They are a premium service.

1) Create a custom menu with boundaries

Your menu should include:

• What you do (broad categories)
• What you do not do (a short “no list”)
• What you need from him (details)
• Turnaround time
• Payment rule (before filming)

This protects your energy, and it also increases buyer trust because you sound professional.

2) Use an intake template (copy/paste)

Send this when he asks for a custom:

Custom request intake (template)

“Yesss I can do that. To make it perfect, tell me:

• What vibe do you want (sweet, bratty, dirty talk, GFE, bossy)?
• Outfit or theme?
• Length (short tease vs longer scene)?
• Any specific words/name you want me to say?
• Hard boundaries I should avoid?

And just so you know, I only start filming after payment is confirmed. Want it more soft or more wild?”

Keep it simple. Your goal is to get enough detail to deliver confidently, not to negotiate for 45 minutes.

3) Control scarcity: “custom slots” beat “customs available”

If you are always available, you train people to delay.

Try:

• “I have 2 custom slots open this week.”
• “Next slot is Friday.”

Scarcity also protects you from overbooking.

4) Turn customs into future bundles (ethically)

If your brand allows it and you are not promising exclusivity, you can repurpose similar concepts.

Example:

• One custom request reveals a theme your audience loves.
• You shoot a “general version” later (without his name, without personal references).
• That becomes a bundle product.

If a buyer is paying specifically for exclusivity, be honest about what he is purchasing. Clear communication prevents drama and refund risk.

What to prioritize based on your earnings stage (realistic scenarios)

If you feel stuck because you’re working constantly but revenue is flat, that is often an operations problem, not a “you’re not hot enough” problem. A strategic reset helps.

A 7-day hybrid plan (bundles for baseline, customs for premium)

This is a realistic way to run both without chaos.

Day 1 to 2: Build your “bundle shelf”

• Create 1 starter bundle
• Create 1 themed bundle
• Create 1 spicy progression bundle (if it fits your brand)

Day 3: Set your custom rules

• Write your boundaries
• Create your intake script
• Decide how many custom slots per week you can handle

Day 4: Soft launch in DMs

Send a teaser DM to active chatters first (warm buyers), then send to broader segments.

Day 5: Offer a limited custom slot

Example angle:

“Doing 2 custom slots this weekend. If you’ve wanted something made just for you, now’s the time.”

Day 6 to 7: Upsell buyers

• If someone buys a bundle, follow up: “What vibe do you like most, sweet or nasty?”
• If he answers, you can steer to a custom or a conversational PPV.

DM scripts you can steal (and make your own)

Script 1: Bundle opener (low pressure)

“Be honest, are you in a sweet mood tonight… or do you want the naughty pack I just made? 😈”

Script 2: Bundle close (clear offer)

“Ok then you’ll love this. I dropped my [bundle name] and it’s only available until tomorrow night. Want me to send it here?”

Script 3: Custom upsell (from a conversation)

“You’re making me want to film something just for you. If I did a custom with your name and your exact vibe, what would you want me wearing?”

Script 4: Boundary-safe decline (without killing the sale)

“Mmm I get why you want that, but I don’t do that request. I can do something really close though, same vibe, still super filthy. Want option A (tease) or option B (full send)?”

The goal is simple: protect your boundaries while keeping him in a buying mood.

Common mistakes (and the fixes)

Mistake 1: Making bundles too complicated

If a buyer needs to read a paragraph of file counts and minutes, you already lost.

Fix: sell the fantasy, keep details minimal, make the unlock instant.

Mistake 2: Letting customs become a negotiation marathon

Fix: intake template + payment first + limited slots.

Mistake 3: Not tracking what actually sells

Creators often “feel” like customs are best because they are memorable. But bundles might be doing the quiet heavy lifting.

Fix: track sales by offer type and traffic source. Start with Lookstars’ tracking guide: OnlyFans Tracking Links Guide: How to Track Clicks, Subs & Traffic Sources.

Mistake 4: Trying to do everything solo, 24/7

Bundles and customs both sell better when DMs are handled fast and consistently. If you reply two hours later, the impulse is gone.

If you are hitting that ceiling, read: What can an OnlyFans Manager really do for you in 2025?

Frequently Asked Questions

Do bundles or customs make more money on OnlyFans? Bundles often make more consistent money because they scale and can be sold repeatedly. Customs often make more per buyer, but they are harder to scale and can cause burnout without boundaries.

Should I stop doing customs if I’m overwhelmed? Yes, temporarily, or reduce to limited weekly “custom slots.” When you are overwhelmed, bundles and conversational PPV are usually the safest way to keep revenue up without draining you.

How do I sell bundles without sounding spammy? Tease first, ask a question, and make it feel like an event (“drop tonight,” “48-hour vault unlock”). Keep the message short and flirty, not salesy.

How do I avoid getting scammed on customs? Keep a clear intake process and start filming only after payment is confirmed. Also keep your boundaries written, so you are not pressured into something you do not want to do.

What if my subscribers only ask for customs? That is a strong signal you have high personalization demand. Keep customs, but raise your standards: limited slots, clearer rules, and upsell bundles to everyone else so you are not relying only on time-heavy sales.

Want a team to sell your bundles and customs for you (without losing control)?

If you’re a serious creator and you want to scale without living in your inbox, Lookstars can help with OnlyFans marketing, 24/7 fan chatting, posting strategy, privacy setup, and content leak protection, with no upfront costs and flexible, cancel-anytime contracts.

You keep focusing on content and your boundaries. The system handles the rest.

Learn more about working with a management team here: When to Hire an OnlyFans Management Agency: 5 Brutal Truths Every Creator Needs to Hear. And if you’re comparing partners, read: 6 Red Flags to Watch Out for Before Signing with an OnlyFans Agency.

When you’re ready, you can apply directly at Lookstars Agency.